Hello & Welcome!
Hi, I'm Carmen. I'm a marketing consultant based in Cape Town, and the founder of Full Circle, a women's community built around real, in-person connection. My work has taken me across global companies, agencies, and startups, including Future Females and impact.com, in roles spanning influencer and referral marketing, campaign management, email marketing, event production and much more. If you're building something and need someone who can think strategically and execute end-to-end, or you're a brand looking to reach women in a more authentic way - I'd love to help.
Marketing brands and building communities
Where would you like to start?
(01) - Marketing
What I can help you with
Looking for senior marketing support?
Hands-on marketing across industries with experience across early-stage startups, established global companies and agencies, covering the full funnel end to end, from positioning and strategy to lifecycle, content, launches and more.
Strategy & positioning
Messaging, ICP, and brand positioning.
Demand & performance
Paid media direction, lifecycle, email, and the reporting.
Brand & content
Brand campaigns, content systems, social and partnerships that compound.
Launches & events
End-to-end launches, brand activations, and event organisation.
Worked with
In their words
“A professional who takes so much pride in delivering outcomes! She gets things done faster than anyone else in her sector & overcame every curveball. She does all this, while remaining calm, cool & collected, even in high-stress, high-stake situations. We will always come back for her strategic thinking & problem solving skills.”
“Every project with Carmen has been a huge success. She is nothing short of brilliant. Carmen has a natural flair for understanding what people truly need and want, and for translating that into long-lasting, impactful campaigns.”
“Carmen has been my go to for years. She has strong experience in program management, high-end conference execution, stakeholder coordination, & end-to-end operations. Having background in marketing & excellent people skills, she is reliable, adaptable, & consistently delivers results.”
“Carmen is one of those people you immediately trust with important work. Beyond her clear communication and execution, she brings intuition and integrity to every collaboration.”
“Carmen took ownership of our marketing from day one, advised us on where to start and where our budget would be most valuable. She built our sales strategy from scratch, getting us in front of the right people, and handled the direction and setup of our paid media too. She's a great asset!”
(02) - Full Circle
Bringing women together through curated experiences
Full Circle brings women together in real life through experiences where they can meet incredible women, connect offline, and try something new. Think paint and sip events, pilates mornings, workshops, coffees clubs, and anything that creates space to slow down and actually connect properly.
Let's work together.
A marketing project that needs owning, ongoing senior support, or a Full Circle partnership. Tell me what you're working on.
Get in touch